Discover the power of great branding in Heesen Magazine’s summer 2021 issue
Heesen Magazine is the in-house magazine of Dutch luxury shipbuilding brand Heesen Yachts. For the superyacht manufacturer’s summer issue, Vantage Media was called upon to share our expertise about the power of great branding, looking into the fascinating history of brand marketing and some of the best examples in the business.
“We all know the power of great branding. Whether it’s the quality of a fine Swiss watch, the performance of a powerful sports car or the confidence and style stitched into a Savile Row suit, outstanding branding provides us with far more than instant recognition,” writes Vantage’s editorial director, Michelle Johnson, in the piece.
“At their best, the brands we choose to buy can reflect who we are, what we believe, and how we want to be seen.”
Highlighting Heesen’s own recent brand refresh, and drawing on our expertise as a content and media agency, the piece is the second contribution made to the magazine, formerly known as the Heesen Journal.
The Autumn issue saw Vantage contributors enter the niche world of Lego Masters, in a fascinating interview with Dutch Lego Masters about how they created two painstakingly detailed models of the superyacht maker’s ground-breaking ship, Cosmos.