To increase brand awareness and scalability of baby sleep consultancy Sleep By Alexandra, we created a professional new logo, website and series of Sleep Success Guides for the brand’s relaunch and media push. The challenge to create a professional branding style that was still personal enough to speak to struggling parents with support was answered with the use of soft, statement colours, gradients and an appealing iconographic language that linked the branding together while, tonally, the balance between expert advice and friendly service was all important to perfect.
“Vantage are fantastic. I was very specific about what I wanted for my business, working closely with Michelle and Ross throughout the project. They delivered everything I needed while also giving great insights into what else would work well to support my ambitious business strategy. I would highly recommend them.”
Alexandra Collingbourne, Founder, Sleep By Alexandra
